Activewear Photoshoot

Finally we managed to fit in a photoshoot with the awesome Ali Lomas Photography. Ali came up with the best location, Tamworth Boxing Club and thankfully they agreed to let us use their facilities.
It couldn't have been a better venue for showing off activewear and our models Josie Murphy and Millie Hodson really enjoyed using the equipment to get the right look.

The images we needed are for use on the Missfit website so that we can update the look and showcase new design ranges. We weren't going for shopping cart shots, this was pure activewear attitude with a bit of street style thrown in and the girls worked this perfectly.

Right now Ali is busy editing before we get to see the finished photo's and then we're going to hand over to Justin Robert Price for some graphic design wizardry. We have been working with Justin for nearly a decade now and there's no one better to capture the essence of our brand - he designed it!
It won't be long now and Missfit will be able to reveal the brand new active wear range and street style clothing thanks to our network of talented creative professionals.

Continuity

I've faffed around with this blog for a while now. It's had about three different names and started as a Wordpress site before moving in with my other blog An Unfashionable Cancer here on Blogger.
There are numerous reasons why I've struggled to keep this blog consistent, most notably the fact that my business has altered significantly since I started to write about it. Even now the transition from pop and vintage to pop and fitness is far from complete. One thing I am relieved about is that I kept my business name, Missfit which will be around for the duration now.
Having so many different parts to my business had begun to complicate things a long while back which is why I decided to sell the stock as a whole two years ago.  A blank canvas was the perfect place to start afresh.
My website  however remains the same - apart from the fact I'd cleared the shop of everything, the look does not reflect my new direction. The next step will be to repopulate the website with my new fitness designs and to achieve that I need imagery. Here lies my next dilemma, as I began making new designs they started to sell, fantastic for business but not when you need to gather several pieces to photograph.
I'm almost ready now, most pieces are all sewn up, I've enlisted the help of fashion photographer Ali Lomas and the models are good to go. Once all the images are ready they'll be heading to Justin Robert Price for him to work his creative wizardry ready for publication to my website.
At this point I've taken a step back to have a good look at what is currently representing Missfit Creations. Apart from the Facebook page which I deleted nearly 4 years ago (I'm still not sure why or whether this was a wise move) there are a few social media accounts attached to my brand. Pinterest, Twitter and Instagram all have the header MissfitCreates with Google+ linked to me personally along with LinkedIn. It therefore makes sense to rename this blog Missfit Creates so that it's hopefully easier to find and associate with the rest of my business media accounts.
The content will invariably differ as I intend to blog about everyday life within my business and that changes daily. Having everything under the same banner though will at least give continuity to both my writing and the brand.