Activewear Photoshoot

Finally we managed to fit in a photoshoot with the awesome Ali Lomas Photography. Ali came up with the best location, Tamworth Boxing Club and thankfully they agreed to let us use their facilities.
It couldn't have been a better venue for showing off activewear and our models Josie Murphy and Millie Hodson really enjoyed using the equipment to get the right look.

The images we needed are for use on the Missfit website so that we can update the look and showcase new design ranges. We weren't going for shopping cart shots, this was pure activewear attitude with a bit of street style thrown in and the girls worked this perfectly.

Right now Ali is busy editing before we get to see the finished photo's and then we're going to hand over to Justin Robert Price for some graphic design wizardry. We have been working with Justin for nearly a decade now and there's no one better to capture the essence of our brand - he designed it!
It won't be long now and Missfit will be able to reveal the brand new active wear range and street style clothing thanks to our network of talented creative professionals.

Design Priorities

I have a stack of new design ideas, bits of patterns and samples of fabrics piling up but my sewing machines have been otherwise engaged for a while. Next month my eldest daughter gets married and I had the rather important job of designing and making the dress. Today it's back on my tailors dummy waiting to be tried on for hopefully what will be the final fitting.
It's been difficult to fit in any other design work around the wedding dress but now it's almost time to clear the decks and get stuck in and I can't wait.
Already I have a selection of leggings designs in varying styles, lengths and fabrics together with both shorts and skorts now the sun's come out. Work is beginning on some yoga tops and I'll also be adding to my range of accessories with bandanas, bags and belts. Super excited to be working with Midlands Yoga to create yoga leggings and harem pants for the class too.
I'll be keeping the blog posted with plenty of show and tell's as designs start taking shape and heading to the website.