I've faffed around with this blog for a while now. It's had about three different names and started as a Wordpress site before moving in with my other blog An Unfashionable Cancer here on Blogger.
There are numerous reasons why I've struggled to keep this blog consistent, most notably the fact that my business has altered significantly since I started to write about it. Even now the transition from pop and vintage to pop and fitness is far from complete. One thing I am relieved about is that I kept my business name, Missfit which will be around for the duration now.
Having so many different parts to my business had begun to complicate things a long while back which is why I decided to sell the stock as a whole two years ago. A blank canvas was the perfect place to start afresh.
My website however remains the same - apart from the fact I'd cleared the shop of everything, the look does not reflect my new direction. The next step will be to repopulate the website with my new fitness designs and to achieve that I need imagery. Here lies my next dilemma, as I began making new designs they started to sell, fantastic for business but not when you need to gather several pieces to photograph.
I'm almost ready now, most pieces are all sewn up, I've enlisted the help of fashion photographer Ali Lomas and the models are good to go. Once all the images are ready they'll be heading to Justin Robert Price for him to work his creative wizardry ready for publication to my website.
At this point I've taken a step back to have a good look at what is currently representing Missfit Creations. Apart from the Facebook page which I deleted nearly 4 years ago (I'm still not sure why or whether this was a wise move) there are a few social media accounts attached to my brand. Pinterest, Twitter and Instagram all have the header MissfitCreates with Google+ linked to me personally along with LinkedIn. It therefore makes sense to rename this blog Missfit Creates so that it's hopefully easier to find and associate with the rest of my business media accounts.
The content will invariably differ as I intend to blog about everyday life within my business and that changes daily. Having everything under the same banner though will at least give continuity to both my writing and the brand.
Showing posts with label missfit creations. Show all posts
Showing posts with label missfit creations. Show all posts
Saturday, 11 February 2017
Friday, 13 January 2017
Creating the Lookbook
Before revealing the full range of my latest collection I wanted to create a lookbook and in order to do that I needed to arrange a photoshoot. This used to be a common occurrence for me but I'm afraid I've become a little out of practice.
I studied photography myself for 3 years at college but that was way back when we only had film cameras and I developed most of my own prints from a darkroom at home. When I started my business it was natural to want to do my own photography but difficult finding time to fit everything in. The arrival of digital photography also meant that I'd need to learn new editing skills which I again didn't have the time for.
Over the years I worked with a couple of different photographers who understood the look I needed and we produced some great projects together. However, having new designs to reveal which are part of a different venture for me has meant I needed to find a photographer who could best represent my brand here and now.
Fortunately I haven't had to look too far. Ali Lomas Photography embodies what I feel my brand needs to reach out to customers. Using real people as subjects in photographs has always been my aim and this is a skill that Ali Lomas has mastered beautifully in her portraiture photography. Having stood at both sides of the camera, Ali knows exactly what is needed from her models whether professional or amateur.
Finding the look that will not only showcase the product but will speak volumes about your brand is not an easy task. The photo's taken by Ali Lomas reach out from the page and remain an image in your mind, each one telling a story about a real life. This is why I'm so excited to be able to work with Ali in the very near future to produce a Lookbook that will begin a new chapter for Missfit Creations.
I studied photography myself for 3 years at college but that was way back when we only had film cameras and I developed most of my own prints from a darkroom at home. When I started my business it was natural to want to do my own photography but difficult finding time to fit everything in. The arrival of digital photography also meant that I'd need to learn new editing skills which I again didn't have the time for.
Over the years I worked with a couple of different photographers who understood the look I needed and we produced some great projects together. However, having new designs to reveal which are part of a different venture for me has meant I needed to find a photographer who could best represent my brand here and now.
Fortunately I haven't had to look too far. Ali Lomas Photography embodies what I feel my brand needs to reach out to customers. Using real people as subjects in photographs has always been my aim and this is a skill that Ali Lomas has mastered beautifully in her portraiture photography. Having stood at both sides of the camera, Ali knows exactly what is needed from her models whether professional or amateur.
Finding the look that will not only showcase the product but will speak volumes about your brand is not an easy task. The photo's taken by Ali Lomas reach out from the page and remain an image in your mind, each one telling a story about a real life. This is why I'm so excited to be able to work with Ali in the very near future to produce a Lookbook that will begin a new chapter for Missfit Creations.
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